FILA Appoints BTS as Newest Global Brand Ambassadors

The seven members of BTS will be the newest faces of FILA, as the brand has just signed the K-pop group on as global brand ambassadors. BTS' new contract with the lifestyle brand details that the group will wear FILA both in South Korea and across the globe in the Americas, Europe and the rest of Asia. FILA Korea bought FILA's global brand business rights back in 2007 - since K-pop is on the rise worldwide, this new partnership with BTS will likely help FILA capitalize on the hype.As part of the...